Field notes on fast WooCommerce
What actually moves Core Web Vitals, what headless does and doesn't fix, and how real stores ship the migration — written from the work, not the marketing.
WooCommerce vs Shopify for US small business: the practical tradeoffs
For US small businesses, the choice is less about slogans and more about tax, shipping, payment workflows, ownership, theme performance and who will maintain the store.
When WP Rocket is not enough for a slow WooCommerce store
WP Rocket can help with caching and delivery, but it cannot remove theme bloat, page-builder DOM, heavy filters or dynamic checkout work.
July 9, 2026 · 9 min read
WooCommerce INP optimization: how to make store interactions feel instant
INP problems usually come from JavaScript work after the page appears: filters, variation forms, cart fragments, builders and third-party scripts competing for the main thread.
July 9, 2026 · 10 min read
ADA compliance for WooCommerce storefronts: a practical WCAG guide
Accessibility is not a lawsuit checklist or a plugin badge. It is a storefront quality requirement that should be built into redesign work from the start.
July 9, 2026 · 10 min read