Most store owners know the site feels slow but can't point at what's costing them. These are the patterns we see over and over on heavy WooCommerce themes — laid out so you can recognise your own store in them, page by page.
Representative scenarios with the mobile numbers these setups typically show. Run your own URL through PageSpeed to see where you land — your audit reports your store's real figures.
We audited an online coffee store and published the whole report
The measurements, evidence-backed findings, the roadmap and the architecture call — anonymised, not abridged. Including what we told them not to do.
Not a Lighthouse report with our logo on it. We walk the store the way a customer walks it and the way Google crawls it, and every finding comes with evidence you can re-check yourself.
What that looks like on a real store — our audit of an online coffee store is published in full.
A product page has one job: show one product and get it into the cart. On a heavy theme it ends up carrying the weight of the whole store.
Swatches, wishlist, compare, quick-view, sliders and page-builder assets load on every page — even one showing a single product.
On a Next.js storefront: each page ships only the code it actually uses — a product page loads product-page JavaScript, nothing else.
A full-size 2400px JPEG with no responsive sizes or modern format is the element the shopper waits on — it defines LCP.
On a Next.js storefront: sized, priority-loaded AVIF/WebP with a proper srcset — the hero paints in under a second.
Builder CSS and blocking scripts sit in front of the first paint, so the page stays blank while they download and parse.
On a Next.js storefront: server-rendered HTML arrives already painted; JavaScript hydrates after the content shows, not before.
Images and buttons with no reserved space push the layout around as they load — the shopper taps and the page jumps.
On a Next.js storefront: every element reserves its dimensions up front — the layout lands once and stays put.
Review, chat and tracking widgets run heavy scripts on the main thread, so the first tap after load feels laggy.
On a Next.js storefront: non-critical widgets load lazily and off the main thread — the page responds to the first tap.
Each is a composite of the WooCommerce stores we're asked to look at most — with the mobile numbers those setups typically show, and the targets a storefront rebuild is designed to hit.
Gorgeous on desktop, but mobile shoppers bounce before the first product image finishes loading — and paid traffic keeps getting more expensive.
What changes: The WoodMart theme layer goes; WooCommerce keeps catalog, orders and checkout. The storefront ships per-page and the hero image loads first.
Years of added plugins — reviews, sliders, upsells, chat — each loading everywhere. The first tap on mobile lags, and no caching plugin has moved the scores.
What changes: An audit maps which plugins render on the frontend; only those get replaced. Reviews and chat load lazily instead of blocking the first tap.
Thousands of SKUs and faceted filters. Category pages crawl, the server is slow to respond, and Google is slow to reach the depth of the catalog.
What changes: Category and product pages render on the server and cache at the edge, so TTFB drops and crawlers reach the whole catalog fast — WooCommerce stays the system of record.
Send us your URL. We measure your actual Core Web Vitals, look at your theme and plugins, and tell you plainly whether a new storefront is worth it — or whether a caching pass would do.