Move your WooCommerce frontend to Next.js — keep WordPress
You don't have to be a $3M store to go headless. Migrating your WooCommerce frontend to Next.js can start with a $199 template, not a $70,000 rebuild — while WordPress stays exactly where it is.
Most articles about “WooCommerce to Next.js” describe a 12-week, six-figure agency project reserved for enterprise stores. That's one way to do it — and often overkill. Because WooCommerce stays as your backend and admin, the migration is really just replacing the frontend: connect a proven Next.js storefront to your existing store, preserve your URLs and SEO, and go live. You choose how much of that you do yourself.
What actually gets migrated
Less than you'd think. Your data doesn't move platforms — it stays in WooCommerce. What changes is the layer customers see:
- Products, orders, stock and coupons stay in WooCommerce (no data migration)
- The theme-based frontend is replaced by a Next.js storefront
- The storefront reads your store live via the WooCommerce REST & Store API
- URLs are preserved where possible, with a full 301 redirect map for the rest
- Metadata comes across from Yoast or RankMath; schema.org is rebuilt
Three ways to make the move
The same migration, at three levels of involvement — so it fits a solo developer or a store owner who never touches code:
- Template (from $199): buy the Next.js storefront and migrate it yourself
- Launch Setup (from $1,999): we connect it to your store and launch in 1–2 weeks
- Premium Migration (custom): full redesign, plugin audit and SEO migration for stores with serious traffic
Protecting your SEO during the move
This is where migrations go wrong. Because you stay on WooCommerce, we don't touch your CMS or force new URLs — we preserve the structure, map every redirect, carry over metadata and verify everything on staging and in Search Console before the domain switches. We don't promise rankings, but we make the migration safe, measurable and reversible.
Why keeping WordPress is the point
The reason this migration is cheaper and safer than a platform move is exactly that WordPress stays. Your team keeps the editor and workflow they already know; your plugin ecosystem for payments, shipping, tax and operations keeps working; your content and blog — often a real source of organic traffic — stay in place; and because no data moves, there is no import-export step that can corrupt orders or customers. Replatforming throws all of that away to solve a speed problem. Keeping WordPress and replacing only the frontend solves the speed problem while leaving the rest of the business untouched — which is why the risk profile is so different from a move to Shopify or BigCommerce.
Is it worth it for your store?
Sometimes the honest answer is “not yet.” If your store has little traffic or your speed problem is really about hosting or unoptimized images, a caching plugin is the cheaper fix — and we'll tell you so. A free audit gives you your real Core Web Vitals and a straight recommendation before you spend anything.
Frequently asked questions
Do I have to migrate my data from WooCommerce?
No. This is the key difference from a platform move like Shopify. Your products, orders and content stay in WooCommerce — only the frontend that customers see is replaced with a Next.js storefront that reads your store through its API.
How long does a WooCommerce to Next.js migration take?
It depends on the level. A done-for-you Launch Setup connects the storefront and goes live in about 1–2 weeks. A full custom migration with redesign and a large catalog can take 6–10 weeks. The template you can migrate on your own timeline.
Isn't headless only worth it for big stores?
That's the common claim, because agency rebuilds are expensive. Starting from a proven template changes the math: the upfront cost drops from tens of thousands to hundreds or a few thousand, which makes the speed and UX gains worth it for far smaller stores. The audit models it for your numbers.
Will my checkout and payments keep working?
Yes. By default the storefront hands off to your existing WooCommerce checkout, so every payment method, tax and shipping rule works exactly as before. A fully headless checkout is optional after a payment-gateway audit.
Next.js template for WooCommerce
A production-ready Next.js storefront template for WooCommerce. Product pages, cart, SEO and Core Web Vitals built in. Set up and customized for your store.
Headless WooCommerce vs Shopify
Thinking of moving from WooCommerce to Shopify for speed? Compare a headless WooCommerce storefront vs replatforming: cost, SEO risk, control and monthly fees.
See how many sales your store is losing
Start with a free speed audit. You'll get your store's real numbers and an honest recommendation — even if it's "you don't need us".