What would rebuilding your storefront cost?

The floor is the published entry price for a Launch Setup: audit, storefront deployed and connected to your WooCommerce, cart and checkout verified, a basic redirect map. Everything above that is additive scope, priced the way it is actually quoted — by the number of templates that need design and build, the number of systems that need connecting, and the amount of verification the store's search traffic deserves. The full package structure, including what each level includes, is on the pricing page, and the ongoing Care Plan starts at $150 a month for stores without an in-house developer.

• Floor: Launch Setup, from $1,999
• Adders priced per template, per integration, per market
• Care Plan from $150/mo, optional and separate
• Anything above a mid-range band is scoped after an audit

The honest gap between the low and high end of any storefront project is the unknown inside your plugin stack. A store with eight plugins and clean product data is a different job from a store with forty, three of which render checkout fields nobody remembers configuring. Nobody can tell which one you have from the outside, which is why serious quotes follow an audit and vague ones do not. Treat the low end as the version where nothing surprising is found, and the high end as the version where it is.

In practice three choices dominate. Custom design is the largest single multiplier, because every bespoke template has to be designed, built, made responsive and QA'd. Integrations are second: each connected system adds its own failure modes and its own testing. Protected search traffic is third — a store with meaningful organic revenue needs a redirect map, metadata and structured data parity, and verification before and after the switch, and that work is not optional if the traffic pays your bills. Catalog size matters less than people expect, until it crosses into territory where browsing performance and filters need real engineering.

• Custom design across many templates
• Every integration you connect and must test
• Search traffic that has to survive the switch
• Selling rules: B2B tiers, subscriptions, multi-market pricing

Hosting, domains, paid plugin licences and their renewals, payment processing percentages, product photography, copywriting, translation and any advertising budget are billed by their providers, not by the project. They are real costs and they belong in your plan, but folding them into a build quote is how people end up comparing two proposals that measure different things. The same goes for content: a rebuild presents your product information better, it does not write it.

Put both proposals against the same list of questions this tool asks. A cheaper quote is only cheaper if it includes the redirect map, analytics parity, checkout testing and a staging environment. If it does not, you are not buying a smaller project — you are buying the same project with the risky parts deferred until they become emergencies. The redesign cost page walks through the line items a quote should name explicitly, and what to ask when it does not.

A meaningful share of stores that ask for a rebuild need something cheaper: a plugin audit, image and caching work, a checkout fix, or a redesign of two templates rather than twenty. If your store converts acceptably and the complaint is mainly aesthetic, start with WooCommerce speed optimization or a scoped conversion pass and keep the budget. An estimator that only ever points at bigger projects would not be worth putting on a page.

The step between this band and a quote is an audit: the plugin list, the real field data, the checkout path, the URL inventory and the traffic that has to be protected. That is a short, evidence-producing exercise, and it ends either in a fixed scope and price or in a recommendation to do something smaller. Either way you are deciding with measurements instead of adjectives. Nothing you enter here is transmitted or stored — the estimate is computed in your browser.