Glossary
WISMO
"Where is my order" — usually the largest support category a store has.
What it is
WISMO is the support shorthand for customers asking about the status of an order they have already paid for. It is a symptom of silence between confirmation and delivery rather than of slow shipping.
Why it costs you money
It is expensive, entirely preventable, and it is the moment a customer's confidence in you is decided. The information they want is already in your systems.
How to check it yourself
Count these contacts for two weeks. If they dominate the inbox, the fix is proactive updates and a self-service order page, not more support hours.
Where this matters