You design the store. We make it fast and ship it
For studios whose designs deserve better than a theme, and whose clients keep asking why the beautiful new site scores poorly on a phone.
Design studios producing genuinely good ecommerce work are repeatedly let down by the implementation layer. A considered design is poured into a page builder, the builder adds four hundred kilobytes of markup and script, the client runs a speed test, and the conversation becomes about performance rather than the work. Building the storefront properly — a Next.js frontend on top of the client's WooCommerce — resolves that, and it is the specific thing this partnership does.
What we build against
Figma files, a design system, or a working prototype — whatever your process produces. We build component by component rather than page by page, so a design system stays a system after implementation rather than dissolving into one-off pages. Where a design decision has a performance cost worth naming — a full-bleed hero video, a font stack, an ambitious animation — you hear about it while it can still be discussed, not in a report after launch.
- Figma, design system or prototype as the source
- Component-driven build, not page-by-page assembly
- Performance trade-offs raised during design, not after
- Responsive behaviour agreed rather than assumed
Performance as a budget, not an afterthought
Agree the target before the build: which Core Web Vitals thresholds matter for the client, on which templates, measured on which device class. Then the build is held to it, and anything that threatens the budget surfaces as a decision rather than a surprise. This is the difference between a site that is fast on the day it launches and one that stays fast once marketing scripts arrive — Core Web Vitals covers what is actually being measured.
WooCommerce stays the backend
The client keeps WordPress and WooCommerce for products, stock, orders, coupons, customers, tax and payments, and their team keeps the admin they already know. The storefront becomes a Next.js application reading from it. That boundary is what makes this saleable to a cautious client: nothing about how they run the business changes, and the migration path is staged rather than all-or-nothing — the mechanics are on WooCommerce headless migration.
SEO parity is part of the deliverable
A redesign that loses organic traffic is a failure regardless of how it looks, and the agency usually absorbs the blame. URL inventory, redirect mapping, metadata and structured data parity, and post-launch coverage monitoring are part of the build rather than a separate line item someone forgot to quote. If the client has meaningful organic revenue, this is the risk that needs naming in your proposal, and it is the one we are contracted to hold.
Handover that does not create a dependency
Repository, documentation, component library, deployment configuration and a walkthrough for whoever maintains it next — your team, the client's, or ours if you want an ongoing arrangement. Nothing is licensed in a way that requires our continued involvement. An agency partner who leaves the client unable to change a heading without a purchase order is not a partner, and that arrangement always ends badly for the agency rather than for the developer.
How the commercial side usually works
Fixed price against a written scope, expressed clearly enough for you to build your quote on top with your own margin. Where the client's existing setup is an unknown quantity, we price an audit first rather than padding an estimate to cover the uncertainty. You keep the client relationship and the commercials; white label development describes the boundaries in more detail if you would rather we stayed invisible entirely.
When this is the wrong fit
If the client needs a simple brochure store on a modest budget, a well-configured theme is the right answer and we will say so. If the design is not finished and the timeline assumes it is, the build will surface that gap expensively. And if the client's real problem is demand rather than the storefront, a beautiful fast site changes very little — which is worth establishing before anyone signs, for your sake more than ours.
Frequently asked questions
Do you work from Figma?
Yes, and from design systems or prototypes. Structured files with defined components and states speed the build up considerably; loose page comps work too but the questions come back to you more often.
Can you match an existing design system?
Yes. Building against an existing system is usually faster than a fresh design, because the decisions are already made and the implementation becomes about fidelity and performance rather than interpretation.
Who handles hosting and deployment?
Whichever suits the arrangement. We can set up and hand over the deployment configuration, or manage it as part of an ongoing plan. Either way the client owns their accounts rather than renting them from us.
What if the client already has a WooCommerce store?
That is the common case. The existing store keeps operating while the new storefront is built against it, and the switch happens once checkout, SEO parity and analytics have been verified on staging.
White label development
A build partner your clients never see: scoped WooCommerce and Next.js storefront work, your brand on the deliverable, clear boundaries on support and code.
Next.js storefront
How a Next.js storefront replaces the WooCommerce theme layer: App Router rendering, server components, an API data layer and selective hydration for a fast frontend.
Ecommerce website redesign
Redesign your online store so it is judged on orders, not on looking new — without losing the Google traffic or breaking the checkout you already have.
See how many sales your store is losing
Start with a free speed audit. You'll get your store's real numbers and an honest recommendation — even if it's "you don't need us".