Move from Divi to a Next.js WooCommerce storefront

Divi stores every layout as nested et_pb_section, et_pb_row and et_pb_module shortcodes inside post_content. If you export that raw, you inherit builder markup that no longer has a builder to render it. The migration parses those shortcodes into structured content — headings, copy, images, product references — so the Next.js storefront renders clean HTML. Divi Library layouts and global presets are mapped to reusable components once, not copied per page.

• Parse et_pb_* shortcodes into structured, portable content
• Map Divi Library items and global presets to shared components
• Preserve real copy and media, discard builder-only wrappers
• Flag pages where shortcode content hides in custom fields or the Divi Library

Most Divi stores use the Theme Builder for the header, footer, product template and shop archive. Those are dynamic templates, not static pages, so they become Next.js layouts and route components that read live WooCommerce data. Divi's own WooCommerce modules — the et_pb_wc_* elements for price, add-to-cart, tabs and gallery — are replaced with real storefront components wired to the Store API.

Keep the URL structure where possible and map redirects where it changes. Metadata, headings, schema, canonical URLs, hreflang, breadcrumbs, sitemap entries and internal links are reviewed before launch. Because Divi content lived in shortcodes, pay extra attention that headings and body copy survive the extraction with the same wording search already ranks.

• URL parity and a documented redirect map
• Metadata, schema and canonical review
• Breadcrumb and hreflang validation
• Confirm extracted headings and copy match the indexed version

Admin-only plugins usually keep working, since WooCommerce stays in place. Frontend plugins that hooked into Divi — module libraries, Divi-specific popups, header extensions — need a decision: rebuild in Next.js, replace with lighter behavior, or drop if they only patched the theme. Checkout, tax, shipping, reviews, filters and analytics are tested explicitly.

Divi stores accumulate more than page layouts, and a clean migration starts by listing it. Beyond the et_pb shortcodes and Theme Builder templates, check for Divi split tests (Divi Leads), role-editor restrictions, and third-party module packs like Divi Supreme or Divi Machine that add their own shortcodes and dependencies. Global presets and the Divi Library hold reusable design that should map to components once rather than page by page. Cataloguing all of this up front means the extraction accounts for every source of content and behaviour, instead of discovering a whole module pack's worth of missing shortcodes after launch.

• List et_pb shortcodes, Theme Builder templates and Divi Library items
• Check for Divi Leads split tests and role-editor rules
• Account for third-party module packs and their shortcodes
• Map global presets to shared components once

Keeping the look while dropping the builder is a translation exercise, not a redesign. Divi's visual patterns — full-width hero sections, feature rows, image-and-text blocks, tabbed content, call-to-action bars — map cleanly to a small set of reusable Next.js components. Each is built once, styled to match the current design, and reused across pages, so the storefront looks like the Divi store it replaces while shipping a fraction of the markup. Global colours and fonts become design tokens applied consistently. The result is the same brand experience without the et_pb wrappers, the dynamic CSS or the jQuery behind it.

• Map Divi sections to a small set of reusable components
• Build each pattern once and reuse it across pages
• Turn global colours and fonts into design tokens
• Same look, without et_pb markup, dynamic CSS or jQuery

The cutover runs on staging first: test orders, analytics events, the redirect map and a rollback path are all verified before DNS changes. The result is a storefront free of builder markup while WooCommerce, sales and search signals stay protected.